Knowledge Doesn’t Move in a Straight Line

One of the most common ways we talk about research is also one of the most misleading. We often imagine knowledge traveling along a straight path: a researcher makes a discovery, a journal publishes the findings, a communicator explains the results, and decision-makers apply the evidence. It is a comforting picture because it is orderly … Read more

The Infrastructure We Forget to Build

Ask someone to describe resilient infrastructure, and you’ll probably hear about roads, bridges, electrical systems, hospitals, water treatment plants, or emergency operations centers. They’re right. Physical infrastructure is essential. Communities depend on it every day, and especially during times of disruption. Yet something has always bothered me. Why do communities with remarkably similar infrastructure often … Read more

Stop Asking “How Do We Build Trust?”

Instead, Ask: “Where Are We Accidentally Destroying It?” When leaders talk about trust, the conversation often turns to communication. How can we be more transparent? How can we improve our messaging? How can we better explain our decisions? These are important questions. But they all assume the same thing: that trust is primarily created through … Read more

Trust Is a Design Problem

If you asked a room full of leaders how to build trust, many would instinctively reach for communication. “We need to explain ourselves better.” “We need a better marketing strategy.” “We need more transparency.” None of those are bad ideas. In fact, clear communication is essential. But I believe we’ve become accustomed to treating trust … Read more

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